Milan Fashion Week has just ended, no fashion shows in the presence of people, all in digital.
In addition to these, the calendar includes a series of presentations through which the brands show their Autumn Winter 2021 2022 fashion novelties and narrate through their collections the work of the last few months.
It was a year in which stylists and creative directors never stopped working and thinking of new creative solutions capable of attracting the attention of those who tell about fashion and, even more so, those who consume it.
The keyword is adaptation, which, despite all the negatives of this historical moment, stirs up considerable creativity. Now, more than ever, we have realised that creativity does not need to be studied and provoked, it only needs to be inspired, to be intuited.
The men's collections were presented in January 2021, with great success among the public, "admitted" to the exclusive events of Milan Fashion Week thanks to live streaming and Urban Vision's mega-screens, which once again this year broadcast the events in various points around the city and the world “Milan: Piazza San Babila - Rome: Via Condotti/Largo Goldoni - New York: Times Square“.
The seven days of Fashion Week were divided into 61 fashion shows and 57 presentations, with brands from all over the world.
The event began with a tribute to Beppe Modenese, honorary president of the National Chamber for Italian Fashion who passed away in November 2020, and continued with a large space dedicated to African fashion, with the WE ARE MADE IN ITALY (Black Lives Matter in Italian Fashion) exhibition, featuring the fashion shows of five emerging designers from the most diverse parts of Africa.
There were very few live shows, reserved exclusively for industry insiders and journalists. Among these was Valentino, who recently returned to the Milanese catwalks after an absence of many years. The designer from Voghera chose to show in a symbolic location in the Milan area affected by the Covid crisis: the Piccolo Teatro.
However, the most viewed catwalk is undoubtedly that of Antonio Marras, with a short film shot at the Su Nuraxi archaeological site in Barumini, one of 55 Italian Unesco sites, the only one in Sardinia. The filming involved around 150 people, with a multi-ethnic but entirely Sardinian cast.
Versace, on the other hand, presented its "extra CNMI" collection with a digital fashion show on 5 March, outside the official calendar of the event.
Fashion Week was inaugurated on the evening of 24 February at 9pm with the digital party "CNMI MEETS CLUB DOMANI", on the Instagram profile of "Camera Moda".
Opening Fashion Week at the Museo del Novecento were DJ sets and performances by Andrea Ratti & Sergio Tavelli and the queens of Club Domani.
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